What is Heat Season?
Millions of people are living with the impacts of climate-driven extreme heat. Despite cooling La Niña conditions, 2022 was the 6th warmest year on record.
Around the world, heat waves are becoming longer and more frequent. From June through August 2022, Europe faced inescapable heat that intensified continent-wide wildfires. In India, at least 96 people died from the June 2023 heat wave, which came after an early season heat wave killed 13 in April. Every country has faced the devastating consequences of heat in recent years, but the climate hazard is still underestimated.
“When the news cameras turn up after a hurricane or tornado, the damage is evident. But heat’s effects are mostly hidden,” our Director of Extreme Heat Initiatives Kurt Shickman told National Geographic.
Because it is silent and invisible, heat can be one of the most dangerous climate hazards. No country can avoid climate-driven extreme heat, but they can prepare for it.
To change the way we talk about heat and to help people better understand their vulnerability to heat-health risks, Arsht-Rock launched its Heat Season campaign in 2021. The social media campaign was designed to raise awareness and inform people globally about the impact of extreme heat, not only as a climate risk but as a serious threat to human health and wellbeing.
The Heat Season graphics and copy are ready-to-use and allow cities, climate leaders, and individuals to immediately join the conversation.
Localized campaigns with global impact
Extreme heat is a global problem, but it has localized impacts. Cities like Miami face chronic high heat, while other cities have more temperate climates. Awareness campaigns need to prepare people for the impacts they will face in their own communities and provide solutions that consider access, culture, and other local factors.
This is where the Heat Season campaign comes in. “The beauty of the Heat Season campaign is that it is replicable,” says Arsht-Rock Director Kathy Baughman McLeod. “It was designed for other cities to use and adapt so they can protect people from heat.”
Cities around the world have built upon Arsht-Rock’s work and created their own local campaigns. Miami-Dade County, Los Angeles, and Freetown have all launched campaigns to prepare residents for extreme heat. They share localized information as well as practical actions that people can take to protect themselves and their communities from rising temperatures.
Download the #HeatSeason campaign
Your city can join in the campaign. Arsht-Rock has provided Heat Season campaign assets in English, French, German, Spanish, and Greek for download and immediate usage. Share the campaign and help us protect people from the impacts of climate-driven extreme heat.
English
#HeatSeason is here to stay and it will impact everyone, everywhere. We need to give visibility to this invisible threat and prioritize resilience to save lives and livelihoods. The toolkits below provide you with an overview of the #HeatSeason campaign assets with links for you to download high quality versions, accompanied by suggested post copy.
Please tag @AtlanticCouncil and @ArshtRock and use the #HeatSeason.
Shareable graphics
Français
La #HeatSeason est là pour longtemps, et elle va avoir un impact sur chacun d’entre nous, où que nous nous trouvions. Nous devons render visible cette menace insaisissable et donner la priorité à la resilience pour sauver des vies et des emplois. Ce kit vous propose un aperçu des ressources de campagne #HeatSeason, avec des liens vous permettant d’en télécharger des versions de haute qualité, et des suggestions de publications. C’est à vous de les partager sur vos propres reseaux (Facebook, Twitter, LinkedIn).
N’oubliez pas de taguer @AtlanticCouncil et @ArshtRock et d’utiliser le hashtag #HeatSeason.
Graphiques partageables
Deutsch
Die #HeatSeason ist hier, um zu bleiben, und sie wird alle treffen – egal, wo. Wir müssen dieser unsichtbaren Bedrohung ein Gesicht geben und die Resilienz priorisieren, um Leben und Lebensgrundlagen zu retten. Dieses Toolkit bietet Ihnen einen Überblick über die #HeatSeson-Kampagnen-Assets mit Links zum Herunterladen hochwertiger Versionen, begleitet von einem empfohlenen Post-Text. Diese sind für Sie zum Teilen auf Ihren eigenen Kanälen (Facebook, Twitter, LinkedIn) gedacht.
Bitte taggen Sie @AtlanticCouncil und @ArshtRock und nutzen Sie die #HeatSeason.
Graphiken zum Teilen
Español
#HeatSeason llegó para quedarse y afectará a toda la población, donde quiera que esté. Necesitamos dar visibilidad a esta amenaza invisible y priorizar la resiliencia para salvar vidas y medios de vida. Este kit de herramientas le proporciona una descripción general de los activos de la campana #HeatSeason, con enlaces para que descargue versiones de alta calidad, acompañados de una redacción sugerida para su publicación. Estos son para que los comparta en sus propias redes (Facebook, Twitter, LinkedIn).
Por favor, etiquete @AtlanticCouncil y @ArshtRock y use el hashtag #HeatSeason.
Gráficos para compartir
Ελληνικά
Η Εποχή της Ζέστης, #HeatSeason, είναι ήδη γεγονός και θα επηρεάσει τους πάντες και παντού. Πρέπει να προβάλουμε αυτήν την αόρατη απειλή και να δώσουμε προτεραιότητα στη διασφάλιση της ανθεκτικότητας για τη διάσωση ζωών και την προστασία βιοτικών πόρων. Αυτή η εργαλειοθήκη σας παρέχει μια επισκόπηση της εκστρατείας #HeatSeson, με συνδέσμους για να πραγματοποιήσετε λήψη εκδόσεων υψηλής ποιότητας, συνοδευόμενων από προτεινόμενο κείμενο για την ανάρτηση. Μπορείτε να τα κοινοποιήσετε σταδιακά στα κανάλια σας (Facebook, Twitter, LinkedIn).
Προσθέστε τις ετικέτες @AtlanticCouncil και @ArshtRock και χρησιμοποιήστε το #HeatSeason.
Τα Γραφικά της Καμπάνιας για Διαμοιρασμο
